Yes, there are stories of cognitive anthropologists in the field armed with Munsell colour charts asking the locals what they call this or that, pointing to the chips.
Orange only became what anthropologists call a 'basic colour' term - cultures can be classified by their presence/absence; the simplest cultures known only have three such terms; black, red, and green - in Western society in the 1970s. Even in the early sixties, Parker Brother's card game 'Rook' denoted its orange suit as 'Yellow'. Just so, the logistics company Yellow, recently defunct, had in fact bright orange tractors. Started in 1906 as Yellow Cabs, even as late as 1968 the term Yellow was kept though for decades the trucks had been what we now know as orange. Part of the story behind basic colour terms in modern society was the advent of industrial dyes in the late 19th century, reintroducing purples, pinks, greys and of course, orange, into the common vocabulary.
Yes, there are stories of cognitive anthropologists in the field armed with Munsell colour charts asking the locals what they call this or that, pointing to the chips.
https://open.spotify.com/album/5d0tz2baP5WGhMzZvONcgU?si=cG17HgzzRbiLb-kO25VYtg
That's outstanding. Thanks!
Orange only became what anthropologists call a 'basic colour' term - cultures can be classified by their presence/absence; the simplest cultures known only have three such terms; black, red, and green - in Western society in the 1970s. Even in the early sixties, Parker Brother's card game 'Rook' denoted its orange suit as 'Yellow'. Just so, the logistics company Yellow, recently defunct, had in fact bright orange tractors. Started in 1906 as Yellow Cabs, even as late as 1968 the term Yellow was kept though for decades the trucks had been what we now know as orange. Part of the story behind basic colour terms in modern society was the advent of industrial dyes in the late 19th century, reintroducing purples, pinks, greys and of course, orange, into the common vocabulary.
Brilliant. I had no idea. As a Bus topic, Orange only suddenly appeared!